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Reflections and predictions: flexing in 2019 and a forecast for 2020.

featured - January 27, 2020

The 2010s sure were a rollercoaster decade, and 2019 was no exception. Through all the memes, trends (someone please tell us ‘flossing’ is over), and Snapchat filters; we’ve taken some time to stop and reflect. Here’s a snapshot of our achievements from the year that was, featuring some of your favourite things, a call for feedback and our ambitions for the year to come. (Our ‘2020 vision’ if you will - there, we said it!)

Lift off! 🚀

2019 was the year of the launch, starting with our very own nail treatment range. Many of you were asking for nail care products, and boy, were we thrilled to bring you nail treatments that look good, do great and are made with certified organic ingredients.

The range is lovingly designed in Australia and made in Europe to the most stringent ethical standards, guaranteeing you high quality nail care.

Packed with natural oils and antioxidants aplenty, our range nourishes your nails at every stage of wear. From lightning-fast top coats to overnight masks, oils and a base coat to care for you underneath it all - they really are botanical beauties.

Shout out to our Rest & Repair Wonder Mask, Self Love Oil, Miracle Treatment Base Coat, and Supersonic Top Coat.

Pow Wow: Hyperreal Matte Liquid Lipstick

Lip service wasn’t enough...

So we sealed the deal with a drop-dead gorgeous lippie range. Sure, we might’ve had fingertips covered. But many of you wanted more, so we created the ‘Hyperreal’ liquid lipstick range and it’s been blowing kisses and minds since September. 😘

We put a lot of work into creating this ‘holy grail’ of lipsticks, enlisting the help of ethical producers in Italy who specialise in high-quality, cruelty-free, vegan products. And the result is a range that’s non-sticky, super-pigmented, non-bleed and super-lasting – basically everything you thought couldn’t co-exist in a lip colour.

If you’re not already acquainted, we highly recommend you lock lips with Self Preservation, Never Nude, First Date, Do-Gooder, Pow Wow and Pep Talk. We won’t kiss and tell…

B-Accredited. B-E, Accredited!

At Kester Black, we pride ourselves on our B Corp certification, because they’re so darn hard to attain. Basically, it means that our business and our products meet the most rigorous standards of social and environmental performance, accountability and transparency.

We became re-accredited in 2019, making us as accountable as ever. To us, this isn’t just a badge of honour (or a cool logo to slap on our products) it’s a pledge to continue changing the industry as we grow.

Giving back.

For months, Australia’s bushfires have devastated our country, communities and wildlife; reminding us that it’s as important as ever to minimise our impact on the earth and to support our fellow humans who are doing it tough.

As part of our brand DNA, we contribute $1 from every order (on your behalf) and are committed to donating 2% of all revenue, including in-kind donations, to registered charities every year.

In 2019, we donated over $32,00 to charity; eclipsing our 2% contribution commitment. 🙏

Next stop, world domination. 🌏

From our humble beginnings, we’ve been spreading our kind cosmetics across the southern hemisphere from Australia (and New Zealand).

And last year, we finally expanded to the US, EU and UK markets with our nail polish hitting the shelves in Liberty, a premium department store in London.

Now beauty-lovers across the globe can get their fill of our planet-friendly products.

Best Sellers: Miracle Treatment Base Coat, Coral Blush Nail Polish, First Date Matte Liquid Lipstick

Your favourites.

Okay, so we’re obsessed with our products. But, we’re always thrilled to know which ones you’re smitten with. Here are the products you’ve been swooning for all year:

Most Popular Product of 2019: Miracle Treatment Base Coat

This high-achiever has been winning hearts since its August launch, with no sign of slowing down. Some of you are calling it the ‘best base coat’ you’ve ever used - and who are we to disagree?

Most Popular Nail Polish Colour of 2019: Coral Blush 💅

Turns out that this light candy pink is the sweetest of them all. Often described as a ‘strawberry milkshake for your fingertips’, it mightn’t bring all the boys to the yard but it will certainly have crowds ‘obsessed’. (Just suss the testimonials.)

Most Popular Lipstick Colour of 2019: First Date 💄

Not only is this your favourite colour from our lippie range, but it’s our founder Anna’s favourite shade! She loves First Date for its ‘fun pop of colour that you can wear every day, without drying out’; the kind of loyalty we all deserve in a lipstick.

Forecast for 2020

We’ve been busy bees working away on a hive of exciting new projects for the year. From fresh colours to an expanded range of cosmetics, and brand new shiny things that we know you’ll love - it’s safe to say our ambitions are high.

But, we want to hear from you! 🙋

To bring you more of what you want, we want to know what you’re vibing. What colours would you like to see added to the mix, which products are you most interested in, and what would you love to see us do next?

What do you want from KB in 2020?

We’re looking ahead, taking the lessons and little wins with us for the next decade.

But without you all of these cruelty-free, planet-friendly projects wouldn’t be possible. Thank you for choosing kind cosmetics - and more specifically, our kind of cosmetics.

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