FREE SHIPPING ON ORDERS OVER $64

0
YOUR BAG0ITEMS
FREE SHIPPING ON ORDERS OVER $64

Your makeup bag is empty!

Complete the look 3

Complete the look

First Date Lipstick
Supersonic Top Coat

Ingredient highlight: What goes into our Eye-Fi Liner.

28 June, 2021 2 min read

Natural makeup has had some polarising press over the past few decades. Some folks think that just because they’re natural, these products won’t perform as well as their synthetic counterparts. Think again. Our latest launch of Eye-Fi Liners pack benchmark-busting, skin-loving results and it’s all thanks to their natural ingredients. Here’s a quick rundown on what goes into our latest liners and why they’re so powerful.

Profile: Jojoba Oil

What is it?

A wax-ester that mimics our skin’s oils. Pronounced, ho ho-bah.

Hydrates moisturises?

It moisturises and is light enough to penetrate the skin’s matrix. (Eat your heart out, Morpheus.)

Style or substance?

Substance - This oil protects your little lash follicles and promotes healthy eyelash growth.

Profile: Marula Oil

What is it?

Another lightweight skin-mimicking oil which soothes and softens skin.

Hydrates moisturises?

Both, it penetrates deep to restore hydration while warding off fine lines and wrinkles.

Style or substance?

Style (just check out that name). Jokes aside, this multi-tasker is all-substance. It seals in hydration, offers antioxidant protection, and even serves anti-inflammatory effects.

PRO TIP: Hydration vs. moisturisation

Substances which hydrate, help restore or replenish the depleted water content of your skin, whereas substances that moisturise seal-in and trap water beneath your skin.

Profile: Vitamin E

What is it?

A skin-healing, lipid barrier-sealing substance often served in oil or cream form.

Hydrates moisturises?

Both. This epic barrier-creating balm serves long-lasting, moisture retention for sustained hydration.

Style or substance?

Substance. This vitamin is a powerful hair hydrator and strengthener. So while it supports your skin, it adores your hair.

Profile: Shea Butter

What is it?

A dreamy ‘solid oil’ originally sourced from African shea (pronounced ‘shay’) tree nuts.

Hydrates moisturises?

A proven hydrator that’s rich in fatty acids, antioxidants, and anti-ageing benefits.

Style or substance?

Substance. This butter is great for keeping skin cool, calm and collected under heat, stress or drying conditions (think brisk winter breezes and harsh indoor heaters).

Best of all, these ingredients are 100% vegan and cruelty-free certified, making them kind to your body and to our animal friends. To learn more about our ingredients, check out our blog on Vegan Cosmetics 101, read up on cosmetic labels here, get up to speed on what it means to be ‘clean’, and meet the miracle ingredients behind our lipstick range.

SHOP EYE-FI LINERS



Also in Education

Why the COSMOS-Standard is important for beauty standards everywhere
Why the COSMOS-Standard is important for beauty standards everywhere

28 June, 2021 4 min read

Ahh the cosmos, so filled with mystery and marvel.
Read more
Natural eyeliner now comes in high-definition
Natural eyeliner now comes in high-definition

28 June, 2021 3 min read

We’ve been carefully crafting this formula to bring you smooth, lovingly, long-lasting eyeliners that not only look the part but act the part using 100% natural ingredients.
Read more
How to find the best lipsticks based on your skin tone
How to find the best lipsticks based on your skin tone

11 May, 2021 3 min read

We’ve devised a neat little quiz to help you find out by the end of this blog.
Read more