Cruelty free cosmetics: what’s really in your makeup bag?

Wednesday 1 Nov 2017
cruelty free cosmetics

We love beauty. We love getting our nails did. But, you know what? We really love animals too. That’s why we can’t believe that cruelty free cosmetics aren’t standard practice in the beauty industry.

This is why you should always look for cruelty free when buying beauty products.

Why choose cruelty free cosmetics?

Animal testing still happens. We know. It’s 2018, WTF? It’s a cruel and barbaric practice that totally doesn’t need to happen, but does.

Why is it done? The idea is to measure the reaction of animals’ eye’s, skin, and respiratory tract to high levels of chemicals used in cosmetics. This is meant to keep consumers safe.

Here’s the catch though. Most chemicals used in cosmetics have already been tested. We know how they work and what they do. This means that millions of animals around the world are put through unnecessary suffering for no reason.

We can make the same products to the same quality and level of safety, right now.

So why is animal testing still used?

Why cruelty free cosmetics are the future of beauty

The EU has had a ban on cosmetic testing since 2004. Israel, India, New Zealand, South Korea, Norway, Taiwan, Turkey, and parts of Brazil have since banned animal testing as well.

Animal testing will be required in Australia until June 2018. But come July, it will be illegal to test chemicals scheduled for cosmetic use only. FINALLY.

The US is considering a ban too.

There’s a general momentum away from this unnecessary cruelty, from the public and governments alike. We hope that animal testing will be a bad memory really soon.

What can you do to help banish this ugly side of the beauty industry? Buy from companies that follow a ‘cruelty free’ policy.

If it’s nail polish you’re looking for, look no further. Kester Black is accredited by Cruelty Free Australia, Cruelty free International and is Certified Vegan.

Our products have not and will never be tested on animals or include any ingredients, manufacturing or supplier methods that have any sort of affiliation with animals.

What better reason to refresh your makeup bag?


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