Part 1, 2016 nail polish launch with NEW water permeable base.

Mar 07 2016

We have just dropped our latest nail polish colour quad and with it the beginning of a new and improved water permeable nail polish – a breathable base that keeps your nails healthier for longer.

New Water Permeable Nail Polish

Water Permeable Nail Polish Photo credit: Anna Pogossova

We have just dropped our latest colour quad and with it the beginning of a new and improved water permeable nail polish – a breathable base that keeps your nails healthier for longer.

The changeover is a major improvement on quality and has not affected the longevity and cover of the product. Essentially, water permeable polish allows nails to behave naturally and grow without the restrictions of non-breathable bases, resulting in a healthier manicure.

The new formula means that the product has the ability to allow water penetration on a molecular level once it has been applied to the nail. Consequentially, the improved base makes the product available to a wider market of consumers, including Muslim women who choose to wear water permeable polish. We have released a Q&A and informational PDF on our website, explaining full details on the new base and answering any queries that you may have in regards.

Our Part 1 release to 2016 showcases a soft pallet of smooth, warm shades including a charcoal grey, moonlight blue, hazy blush and lagoon green; Soot, Lapis, Petal and Typhoon. These four colours are the first colours made in the line with the new formula and we intend to have the full range converted to water permeable base in the next 9 months.

These staple winter colours are an improvement on quality and tone, and are sure to stay a part of the permanent collection for years to come. We would also like to extend a big thank you to the wonderful Anna Pogossova who created all campaign imagery for Part 1, 2016.

To purchase Kester Black nail polish with breathable base, visit our online shop. Kester Black Water Permeable Nail Polish is available now! Enjoy. xx

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