Contrary to that old adage, beauty is certainly not pain. And it shouldn't mean pain for any living creature either.
Animal testing still happens. We know. It’s 2018, wtf? It’s a cruel and barbaric practice that's completely unnecessary.
Why is it done? The idea is to measure the reaction of animals’ eye’s, skin, and respiratory tract to high levels of chemicals used in cosmetics. This is meant to keep consumers safe.
Here’s the catch though. Most chemicals used in cosmetics have already been tested. We know how they work and what they do. This means that millions of animals around the world are subjected to awful suffering for no reason.
We can make the same products to the same quality and level of safety, without causing harm to any creature, right now.
The EU has had a ban on cosmetic testing since 2004. Israel, India, New Zealand, South Korea, Norway, Taiwan, Turkey, and parts of Brazil have since banned animal testing as well.
Animal testing will be permitted in Australia until June 2018. But come July, it will be illegal to test chemicals scheduled for cosmetic use only. FINALLY.
The US is considering a ban too. Come on!
We hope that animal testing will be a bad memory really soon.
What can you do to help banish this ugly side of the beauty industry? Buy from companies that follow a cruelty free policy.
Our products have not and will never be tested on animals or include any ingredients, manufacturing or supplier methods that have any sort of affiliation with animals.
That's our promise to you and to all our furry, scaley, feathery little friends.