You might be surprised to find some of your favourite luxe brands also share the same labs as your favourite drugstore brands. Why?
It’s the secret the industry would rather keep hidden but we think transparency is key. The first reason it’s kept out of sight is that these parent companies utilise the same technology, formulas and innovations across their owned brands. So for example, you might find your expensive lipstick from a high-end brand passing along their same creamy formula to a common brand found in the cosmetics aisle of your supermarket. Same same but different packaging.
Think you could spot the difference?
As it may also seem that there are many brands to choose from, it’s not the reality. When you’re looking for a cruelty free brand, all who export to China in large quantities test on animals. Small brands can sell into the Chinese market by drop shipping small quantities avoiding customs, but if you can find it in a department store in China, then be assured it has been tested on animals. Do educate yourself on who’s choosing to go the extra mile and keep animal testing at bay. The best option for a more ethical choice is by supporting local industries and choosing a small brand.
Giorgio Armani Beauty
The Body Shop
Maybelline New York
Bumble and Bumble
Procter & Gamble
Marc Jacobs Fragrances
Calvin Klein Fragrances
Clé De Peau Beauté
Issey Miyake Parfums
Narciso Rodriguez Parfums
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