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Innovation.

Because we wanted to be a completely inclusive beauty company, our entire nail polish range is water-permeable and breathable; so our Muslim sisters can wear our polish too. All of our nail polishes are 10-Free™ which means we strip out ten of the nastiest nasties that are commonly found in standard polishes, like: formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates, ethyl tosylamide, triphenyl phosphate or animal derived and animal tested ingredients. I.e. ingredients you won’t want on your nails or in your #shelfie.