Beauty Brands – Who owns who?

Wednesday 15 Feb 2017

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You might be surprised to find some of your favourite luxe brands also share the same labs as your favourite drugstore brands. Why?

It’s the secret the industry would rather keep hidden but we think transparency is key. The first reason it’s kept out of sight is that these parent companies utilise the same technology, formulas and innovations across their owned brands. So for example, you might find your expensive lipstick from a high-end brand passing along their same creamy formula to a common brand found in the cosmetics aisle of your supermarket. Same same but different packaging.

Think you could spot the difference?

As it may also seem that there are many brands to choose from, it’s not the reality. When you’re looking for a cruelty free brand, all who export to China in large quantities test on animals. Small brands can sell into the Chinese market by drop shipping small quantities avoiding customs, but if you can find it in a department store in China, then be assured it has been tested on animals. Do educate yourself on who’s choosing to go the extra mile and keep animal testing at bay. The best option for a more ethical choice is by supporting local industries and choosing a small brand.

L’Oréal

Lancôme
Giorgio Armani Beauty
YSL Beaute
Kiehl’s
The Body Shop
Urban Decay
Nyx
Maybelline New York
Garnier
Essie
Shu Uemura
Clarisonic
Kérastase

Estée Lauder
Clinique
Bobbi Brown
Becca
Bumble and Bumble
Aveda
GlamGlow
La Mer
MAC
Origins
Smashbox
Tom Ford
Too Faced

Procter & Gamble
Secret
Herbal Essences
Olay
Pantene
SK-II
Aussie
CoverGirl
Wella
Clairol

Coty
Philosophy
Chloé Parfums
OPI
Rimmel London
Sally Hansen
Marc Jacobs Fragrances
Calvin Klein Fragrances
Covergirl

Shiseido
BareMinerals
Clé De Peau Beauté
Laura Mercier
NARS
Joico
Issey Miyake Parfums
Narciso Rodriguez Parfums
RéVive
Shiseido
Serge Lutens

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